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Merion Golf Club
Ardmore, PA
In the pantheon of great global golf logos Merion is the standard. The colors are perfect, and it works on a Yeti tumbler, a 4-ply cashmere sweater and everything in between. It’s actually not a fair fight for all other clubs. The Wicker basket was trademarked by architect William Flynn in 1915. Flynn assisted Hugh Wilson in the design of the East Course. In addition, in the canons of golf history Merion possesses singular moments so weighty that the comparison to other American clubs is almost pointless. Chick Evans won the 1916 U.S. Amateur at Merion, but that week also introduced the emerging golf world to a 14-year-old Bobby Jones. Jones, of course, returned to Merion 14 years later to complete the greatest single season ever seen in the game by winning the U.S. Amateur and ending his career at 28 years old. Additionally, the 1950 U.S. Open won by Ben Hogan in the playoff makes Merion a seemingly mythical place. The Merion logo with the wicker basket and scotch broom accompanied by the year of the club’s inception is simply design perfection.
