The first appearance of the Augusta National Logo was the cover of the program for the Augusta National Invitation in 1934.  While there have been modest yet noticeable changes, for logo nerds, over the existence of the club and the tournament, the logo has remained intact. Today the distinction of the logo comes between Masters merchandise and the merchandise purchased by members and their guests in the club pro shop, and to a lesser degree, some of the items sold at the club hospitality venues during Masters week.

A few noteworthy aspects of the logo today include the trademarking of the Masters green and yellow.  While many equipment and apparel companies produce Masters themed gear around the tournament the actual color matches are not spot on, because if they were, the third parties would be guilty of trademark infringement. 

The ANGC letters were used very early on in a bubbly font that has returned in recent years on club shop items that many participants of the Masters purchase during Masters week.  That logo is unavailable to the general public and the hats and hoodies that players purchase is a very humble brag look.  The club has also used the script lettering of ‘Augusta National Golf Club” on club shop items as well.  Occasionally you will see a ‘private’ logo’d item purchased through the club that would be considered retro and most of those are associated with the initials along with the map of the United States and the flag planted geographically in Georgia. 

The most notable, if you really study the evolution of the logo, is the alterations to the borders of the country in the map.  If you wanted to nitpick through the years Florida, the Great Lakes, the Rio Grande region, and really the entire southeast has been very vaguely represented.  With any logo involving a state or this case the United States it is not easy to duplicate the borders to fine detail but logo matches through the years amplify the vagaries of certain parts of the country and the alterations of some borders over time.  Additionally, the flag on the original 1934 program was taute and windswept and that has changed.  Most important thing to keep in mind when looking and seeing the club logo and the Masters logo, is that the logo that is accompanied by the scripting of the club name and the bubbly-fonted initials is from the true inner sanctum of the club and everything else is likely Masters merchandise which is never a bad thing. 

The red border, Augusta green and yellow and the groundbreaking use of the country with the flag planted in Georgia make Augusta National and the Masters logo the most famous in the world.